Every Hump has its Curve, Every Horn carries its Pride
Wear Your Indigenous Shield
Hump & Horns is a Karnataka-rooted apparel brand inspired by India's heritage cattle, culture, craft, and the stories that shaped them.
The Idea
In India cattle were never just animals. Native Breeds have lived alongside people for centuries , shaping livelihoods, rituals and folklore.
But today many of these breeds are disappearing quietly.
Hump And Horns was born to change that narrative.
From Culture to Clothing
From Mahishasura at Chamundi Betta to Yakshagana's powerful storytelling traditions to the distinct forms of Malnad Gidda, Hallikar and Gir –
Each piece of design carries a story, translated into minimal wearable form.
Founder's Roots
Hump And Horns is deeply personal.
My father, Srinivas Shivrao Pai, has performed Yakshagana since 1971. But before the stage, he was a boy grazing cattle along the banks of the Shambhavi river a memory he passed on to me, and one I never let go of.
He is Hump And Horns' Founder in spirit, the life he lived shaped everything this brand stands for. Rooted in the hills of Dakshina Kannada and along the banks of the river Shambhavi, shaped by cattle, culture and story, this brand carries a lived legacy.
Beyond Apparel
This is not just clothing.
A part of every purchase contributes towards supporting indigenous cattle – through feed, care and partnerships with local conservation champions.
What we stand for
We celebrate indigenous cattle not as symbols of the past but as living heritage
Every design is a reminder that preservation begins with awareness
Inspired by folklore that weave indigenous breeds into our cultural identity
Keeping heritage alive, one thread at a time
"We do not inherit the earth from our ancestors; we borrow it from our children."Ancient Proverb